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How Did CSL Help a UK Publisher with Salesforce Marketing Cloud?
CSL customizes Salesforce Marketing Cloud to fit the client's unique business goals by creating Cloud Pages and web forms.
About the Client:
Our client is a leading UK-based publication company, providing all the different
reading materials like e-books, books, journals, articles, etc. to its customers across the globe.
Industry:
Marketing
Project:
Marketing Cloud
Cloud Science Labs assisted the Global Marketing Publication with increasing productivity and marketing returns.
The Challenge
The client faced issues with the system and was unable to perform efficient business operations across their stores. The client needed several customized solutions for their publication. Their objective was:
To build personalized emails that will display the content in the local language.
To send email recommendations based on the customer’s browsing behavior.
To understand end customers' preferences, embed a new form on their currently running website.
To reflect all tracked data in the sales cloud.
The Solution
Our Salesforce Marketing Cloud experts at CSL provided the following solutions to each of our client's challenges. Cloud Science Labs helps in:
Creating personalized content
Enabling additional attributes for better tracking of results.
Creating Cloud page–web form to embed in website.
Synchronizing Sales Cloud Objects into Marketing Cloud.
Developing Short code/long code for text messages.
Enabling dynamic sender profile to make it more personalized for end customers.
Creating a Multilingual profile center, adding unsubscribe, and subscription center.
Technology Implemented
Following were the technical requirements for fulfilling the client’s project:
Salesforce Marketing Cloud
HTML
SQL Query
Amp Script
Server-side Javascript
Solution Strategy
We reviewed the client’s business requirements:
Created highly personalized emails, journeys, and web forms.
Worked on SQL queries to get the data into a sendable format and implemented scripts in place to convert the content into different languages depending on the customer’s locale.
Using AMPscript we managed to display content in the local language as it was the primary requirement.
Created Journey to deliver email along with an SMS to inform end customers about the new in-stock books, journals, and Articles. Also, apply ContactID / LeadID to push the tracking data back to Sales Cloud.
Solution Components
Requirement analysis and synthesis along with the client team.
Customize the Marketing cloud platform as required to meet the client's requirements.
Custom development to meet the requirements.
Email blasts and targeted emails using Marketing cloud.
The Project Benefits
With the Cloud Science Lab’s Salesforce Marketing Cloud services, our client received significant benefits in their business operations. They were able to:
Create personalized content
Enable additional attributes for better tracking of results.
Create Cloud page – web form to embed in website.
Synchronize Sales Cloud Objects into Marketing Cloud.
Develop short code / long code for text messages.
Enable dynamic sender profile to make it more personalized for end customers.
Create a Multilingual profile center, unsubscribe, and subscription center.
Our project implementation for our esteemed client increased in ROI on marketing as we helped them with the Salesforce Marketing Cloud Platform. With your business marketing efforts, we are driven to harness better productivity in less time.
Conclusion
Cloud Science Labs project implementation for the client significantly increased their ROI on marketing efforts. By leveraging the Salesforce Marketing Cloud platform, CSL enhanced its business productivity, personalized customer engagement, and streamlined operations, driving better results in less time.
Ready to upgrade your marketing strategy for business? Contact Cloud Science Labs to harness the power of Salesforce Marketing Cloud and boost your business ROI.